Introduction

The Problem Statement

The Team

How can we reach young users with news content?

Sigrid Bakås, Kristin F. Dahle, Susanne Ryland,
Yara Mathisen og Yiwen Jiang

The Case

Have you ever thought about how young people aged 18-19 read the news? Youth want to consume news on their own terms and seek content that interests them. However, what is interesting varies from person to person.

That's why we created TV 2 Key - the key to your news!

My Role & Main Responsibilities

UX Designer
Data collection, data analysis and design

5 months

Duration of Project

Our Solution - TV2 Key

Lessons Learned

"Conflicting" Information Is Not Always Conflicting

Take Your Time in All Phases of the Project

Data collection can sometimes yield information that appears contradictory on the surface but actually points to the same underlying need: options.

Therefore, it is crucial to conduct thorough analysis of the raw data to see the bigger picture.

Investing time in comprehensive data collection before starting a design sprint makes it easier to generate effective ideas for creative methods such as Crazy 8. This approach also leads to better outcomes.